JAGUAR LAND ROVER and
the INVICTUS GAMES Toronto 2017
CHALLENGE
Our team was proud to be the lead communications agency supporting the Invictus Games Jaguar Land Rover partnership worldwide. Established by Prince Harry in 2014, the Invictus Games are the only international adaptive sporting event for ill, wounded and injured active duty and veteran service members. Jaguar Land Rover believes there is a close alignment between its own values and the vision of the Invictus Games, that inspiring performance and passionate, unstoppable persistence enriches people’s lives.
The Impact team led a public engagement campaign to promote the Invictus Games in Toronto and across Canada, while supporting the global initiative.
THE RESULTS:
Impact’s multi-level public engagement approach lead to flagship events in Quebec and Ontario, including a cross country relay. Coverage included every major network and media outlet. JLR received incredible news coverage including on CTV, CBC and national newspaper outlets leading to and during the Driving Challenge in September. Throughout the multi-national lead-up to the games we have increased the visibility of the brand significantly and engaged world leaders and key influencers by creating unique and impressive content for digital platforms, media outlets and the public.
To view a sample, see BELOW.
