BARBARA BARRETT

SENIOR VICE-PRESIDENT, PUBLIC RELATIONS

Barbara Barrett brings over 20-year of high level public affairs expertise to her clients.  Barbara has held senior leadership and executive roles for a Jaguar Land Rover, a leading global automotive company, where she contributed to record sales and record media results. Barbara has worked as the Canadian communications lead with corporate leadership in the UK, and the United States and has implemented and developed communications programs to leverage global sponsorship programs with Formula One Racing, Invictus Games, the Canadian Cancer Society and First Nations groups. Barbara has also led major corporate social responsibility initiatives and acted as the spokesperson for media and public appearances.

Barbara has hosted media events in every major continent including unique media programs in South Africa, Mongolia and Argentina.  She has organized and served as spokesperson at international auto shows and at some of the largest press conferences in Canada.  She has also Chaired the organization of the Automobile Journalists Association of Canada Journalist of the Year for over 20 years.  Barbara holds an Honours Bachelor of English from Nipissing University and is proud holder of a Black belt in Karate.