Public Relations and Media Relations

At Impact Public Affairs, we understand that public perception of an organization or corporation affects the bottom line. As a full-service firm, Impact Public Affairs is able to provide its clients with a comprehensive campaign that draws on our relationship with the media, government and third party organizations. Our media-savvy team is there to guide your organization through every step of the way of any press-related situation, whether it is a news conference or a full product launch. Our team is frequently called upon to act as spokespeople for various industries. No other PR firm has the depth of experience on network news shows than our team.

We wrote the books on association profile

Media relations bookImpact recently authored the Canadian Society of Association Executives’ Guide to Media Relations following the success of advocacy publication, A Guide to Government Relations for Associations

Media relations and government relations go hand in hand when working with Impact in order to best drive your association’s agenda forward.

  • We are experts in building your brand

Canadian Alliance on Mental Illness and Mental Health

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Impact began working with the Canadian Alliance on Mental Illness and Mental Health (CAMIMH) in 2012 with the goal and making mental health THE mental health conversation of the day. Working with the 18 alliance members and presenting partner, Bell Let’s Talk, we have changed the landscape on mental health conversation in Canada. Each year we have earned success after success, the most recent being dedicated funding for mental health offered by the Federal Government to the provinces in budget 2017.

  • Through the production of video clips, printed resource material and a consistently engaged social media campaign, CAMIMH has become a go-to resource for mental health direction in Canada by both the Federal Government and the public.
  • Our campaign is consistently in the media landscape talking about the importance of mental health and promoting its two annual campaigns, the Champions of Mental Health Awards and Mental Illness Awareness Week.
  • Impact’s campaigns have earned the support of some prominent Canadians such as Michael Landsberg, Valerie Pringle, Rick Mercer, Sean McCann and The Governor General of Canada, David Johnston.


Over the past 5 years, our campaign has:

  • Increased their social media presence by nearly 300% percent with more than 10,000 followers.
  • Disseminated nearly a million pieces of resource materials across the country.
  • Created dozens of videos that have been watched tens of thousands of times.
  • Met with hundreds of Members of Parliament
  • Had at least one advocacy success each year at the Federal level.
  • Participated in hundreds of news stories.

Teaming Up with Invictus Games and Jaguar Land Rover

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IG logo

  • Our team is proud to be the lead communications agency supporting the Invictus Games Jaguar Land Rover partnership worldwide.
  • Established by Prince Harry in 2014, the Invictus Games are the only international adaptive sporting event for ill, wounded and injured active duty and veteran service members.
  • Jaguar Land Rover believes there is a close alignment between its own values and the vision of the Invictus Games, that inspiring performance and passionate, unstoppable persistence enriches people’s lives.
  • The Impact team has lead a campaign of innovative PR and marketing events to promote the Invictus Games. Throughout the multi-national lead-up to the games we have increased the visibility of the brand significantly and engaged world leaders and key influencers.

Impact’s multi-level PR and marketing approach has lead to flagship events in Quebec and Ontario, including a cross country relay. Coverage has included every major network and media outlet. Although the driving challenge is coming up this year in September, JLR has already received incredible news coverage including in CTV, CBC and national newspaper outlets.

Ottawa (Head Office)

222 Queen St, Suite 1404
Ottawa, ON K1P 5V9


250 University Ave, Suite 230
Toronto, ON M5H 3E5


204, rue du Saint-Sacrement, bureau 300
Montréal (Qc) H2Y 1W8

Quebec City

86 Rue St-Louis
Quebec City (Qc) G1R 3Z5

© Impact Public Affairs, 2018 | 222 Queen Street, Suite 1404, Ottawa, ON K1P 5V9 Tel: (613) 233-8906