Government Relations

At Impact Public Affairs, our seasoned political consultants understand government and are keenly aware of the current administration’s motivations and constraints. As former senior political aides, our consultants have developed and maintained key relationships with the current government at both the executive and legislative branches. This enables Impact Public Affairs to initiate, manage and implement all aspects of our clients’ short and long-term government relations projects.


National Health Food Month (NHFM)

Impact worked with the Canadian Health Food Assocation on an award-winning nationwide community awareness campaign to promote National Health Food Month (NHFM) to Members of Parliament through the theme, vialis 40mg “Celebrate your health naturally.”

The NHFM campaign was recognized internationally with a 2008 Summit International Award in the Community Relations Category. Entries came from 25 countries, including Canada, South Africa, China, Australia, England, and the United States and were judged by a group of well-respected marketing and advertising executives from such internationally recognized companies as Ogilvy & Mather, SAATCHI & SAATCHI and Velocity Design Works.

The Celebrate your health naturally campaign included many different components, including an outreach program to CHFA members, targeting decision makers, media and relevant Members of Parliament and federal elected officials.

“CHFA is extremely grateful to Impact for their creativity, guidance and expertise and we are thrilled that this campaign has won an international award. We look forward to working with Impact in the future to increase awareness for our industry and promoting among Canadians the necessary tools which will enable them to achieve optimal health and well being.”

CHFA President and CEO, Penelope Marrett.


Impact President Huw Williams is the author of Government Relations for Canadian Associations: How to Be the Voice of Your Members with Government, published in 2010 by the Canadian Society of Association Executives (CSAE). This new edition of CSAE’s popular monograph Guide to Government Relations for Directors of Not-for-Profit Organizations has been substantially updated and expanded for today’s complex lobbying landscape in Canada.

The predominant viewpoint of this book is that a proactive and well thought-out government relations strategy best serves the needs of association members. It is a tactical guide for achieving association lobby goals—at all levels of Canadian government relations.

The book has received a positive response from The Hill Times, the go-to publication for government and public affairs information. To read the newspaper’s review of “How to Be the Voice of your Members with Government,” click here.

For further information or to obtain a copy of Williams’ book, please click here or contact Emily Reid at

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