Impact Works with the Canadian Blood Services’ OneMatch Stem Cell and Marrow Network to Deliver Highly Successful PR Campaign
Impact’s connection to the Canadian Blood Services’ OneMatch Stem Cell and Marrow Network is quite personal. President Huw Williams was diagnosed with leukemia in 2008, and in 2009 was one of over 800 patients in Canada waiting for a bone marrow match. Through the help of OneMatch, a bone marrow match for Huw was found and he received the lifesaving bone marrow transplant. Just over a year after the procedure, Huw and the staff at Impact wanted to express their thanks to the organization by offering pro bono PR services to bring greater awareness to the need for individuals to sign up as blood and bone marrow donors at www.onematch.ca.
The Canadian Blood Services is a national, not-for-profit charitable organization that manages the supply of blood and blood products in all provinces and territories, outside of Quebec. Canadian Blood Services also oversees the OneMatch Stem Cell and Marrow Network and provides national leadership for organ and tissue donation and transplantation. Canadian Blood Services operates 43 permanent collection sites and more than 20,000 donor clinics annually.
Impact and OneMatch collaborated on an extensive PR campaign in April 2011 to bring attention to the organization and the immense need for individuals to register as stem cell and bone marrow donors at www.onematch.ca. The campaign featured Huw Williams meeting his stem cell donor, 23-year-old Mike Hogman from Nanaimo, B.C., for the first time and having the chance to thank him for his lifesaving transplant.
The media coverage garnered from this PR effort was substantial and impressive, with over 100 stories being presented in print media, on the radio and on television. What is most important is that a huge number of Canadians who viewed the messaging regarding stem cell and bone marrow donation were made more aware on how simple it is to get involved and potentially save someone’s life in the process.
Please click here to watch CTV coverage on this event, and click here to watch an interview with Impact Public Affairs President Huw Williams and One Match Spokesperson Jessica Stergiou on Ottawa’s popular ‘A’ Morning show.
Mike Hogman speaks to reporters to promote One Match.