Huw Williams is the President of Impact Public Affairs and specializes in government and media relations. With extensive experience in the print and broadcast media, he has appeared frequently as a corporate spokesperson on CBC and CTV national news. Mr. Williams’ government experience is diverse, having served as Acting Chief of Staff to the Deputy Prime Minister of Canada; as a Senior Special Assistant to the Minister of Constitutional Affairs; and as a Legislative Assistant to the Speaker of the Alberta Legislative Assembly. He has also served as a congressional intern in Washington, D.C. Mr. Williams authored “A Government Relations Guide For Directors of Non-Profit Organizations” published by the Canadian Society of Association Executives (CSAE). He also served on the board of directors for the Government Relations Institute of Canada (GRIC).

In 2010, Williams was named worldwide Public Affairs Professional of the Year finalist by PRNews Magazine. Williams’ other accolades include the CSAE 2010 Griner Award for outstanding “Business Excellence”, one of The Hill Times’ Top 100 lobbyists in Canada in 2009, and the Ottawa Business Journal’s “Top Forty under 40 Award” for professional success and community involvement in 2006.

Mr. Williams holds a Masters of Business Administration from the University of Ottawa and a Bachelor of Arts (Political Science) from the University of Calgary. He has also completed studies at the Université de Tours in France and is bilingual.

Contact Huw

A proven strategist and communicator, Carlos has worked in the Public Relations sector for the past 13 years and is specialized in crisis and issues management, media relations, legislative and government affairs and brand strategy.  Carlos has previously served in various private and public sector positions including as Brands Ambassador in the wines and spirits industry, Senior Aide to the Speaker and to a Member of the Quebec legislature and Press Secretary for two international non-governmental initiatives.  In addition, Carlos has also been involved in entrepreneurial ventures and is an advisor to various philanthropy-related organizations.  Fluent in French, English and Spanish, Carlos studied Political Science as well as Enology and Viticulture.

Contact Carlos

Impact’s connection to the Canadian Blood Services’ OneMatch Stem Cell and Marrow Network is quite personal.  President Huw Williams was diagnosed with leukemia in 2008, and in 2009 was one of over 800 patients in Canada waiting for a bone marrow match. Through the help of OneMatch, a bone marrow match for Huw was found and he received the lifesaving bone marrow transplant.  Just over a year after the procedure, Huw and the staff at Impact wanted to express their thanks to the organization by offering pro bono PR services to bring greater awareness to the need for individuals to sign up as blood and bone marrow donors at www.onematch.ca.

The Canadian Blood Services is a national, not-for-profit charitable organization that manages the supply of blood and blood products in all provinces and territories, outside of Quebec. Canadian Blood Services also oversees the OneMatch Stem Cell and Marrow Network and provides national leadership for organ and tissue donation and transplantation. Canadian Blood Services operates 43 permanent collection sites and more than 20,000 donor clinics annually.

Impact and OneMatch collaborated on an extensive PR campaign in April 2011 to bring attention to the organization and the immense need for individuals to register as stem cell and bone marrow donors at www.onematch.ca.  The campaign featured Huw Williams meeting his stem cell donor, 23-year-old Mike Hogman from Nanaimo, B.C., for the first time and having the chance to thank him for his lifesaving transplant.

The media coverage garnered from this PR effort was substantial and impressive, with over 100 stories being presented in print media, on the radio and on television. What is most important is that a huge number of Canadians who viewed the messaging regarding stem cell and bone marrow donation were made more aware on how simple it is to get involved and potentially save someone’s life in the process.

Please click here to watch CTV coverage on this event, and click here to watch an interview with Impact Public Affairs President Huw Williams and One Match Spokesperson Jessica Stergiou on Ottawa’s popular ‘A’ Morning show.

Mike Hogman speaks to reporters to promote One Match.

The Amethyst Women’s Addiction Centre was suffering from low attendance in its programs. Counsellors attributed this to a lack of knowledge of where the Centre was located, and the exact services which existed. A large-scale PR media effort was implemented by Impact Public Affairs in order to educate Ottawa’s citizens on the importance of women’s issues and addiction services in the city. The initiative focused on all media channels and also included an enhanced social media push to highlight all media appearances for Amethyst’s stakeholders.

A well established relationship with all of Ottawa’s major television networks enabled Amethyst’s messaging to be heard on a massive scale. This in addition to the print-media and radio push resulted in a huge increase in community awareness of the services Amethyst offers the Ottawa community. Due to this concentrated media effort, Amethyst saw a jump in women calling the Centre asking about program information, and a waiting list actually developed due to the increase in volume of women looking to access counseling services.

Total earned media statistics for 2010 were over 3.4 MILLION hits.

In September 2006, Impact Public Affairs was approached by the Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA) to advise on government advocacy and public awareness for the dangers of noisy toys. CASLPA wanted to engage their national body of members to alert parents and caregivers to the potential dangers of noisy toys to their child’s hearing in anticipation of the upcoming holiday shopping season.

CASLPA also wanted regulatory change: the noise emissions standards allowed toys that could permanently harm a child’s hearing. With Impact’s help, CASLPA underwent an extensive PR and government relations campaign to bring the issue of the dangers associated with noisy toys to both the public and government decision makers.

Impact developed the following strategy for CASLPA which served to raise the profile of the Association and its concerns:

• Engage MPs with direct advocacy meetings coordinated by Impact.
• Engage politicians and political media. Two national press conferences were held at the National Press Gallery in Ottawa to obtain maximum impact and media exposure in October of 2006 and 2007 respectively, just when parents are beginning to think about toys for the upcoming gift-giving season.
• Demonstrated media and public support to politicians and senior Health Canada officials by repackaging media results for one on one lobbying.

Results

The resulting media coverage was the most comprehensive in CASLPA’s history. TV and radio news stations reported the event throughout the day and the message was featured on many networks’ 6 and 11 o’clock news. Major news stations, newspapers and all major media outlets were also interested by the message. CASLPA representatives were booked solid for interviews for days following the press conference.

Close to 5 million Canadians (over 14% of the population) saw the message in 2006 and the reach of the 2007 message was close to 8 million Canadians (over 27% of the population).

Government Action

Then MP Judy Wasylycia-Leis invited CASLPA to attend a national press conference on Parliament Hill where she announced the tabling of her Private Member’s Bill in support of CASLPA’s initiatives. More recently, Health Canada introduced regulations regarding noise emissions for children’s toys, lowering the acceptable level of emissions as per CASLPA’s request. This shows the impact of successful PR tactics coupled with effective government advocacy!

Five years ago, the Canadian Society for Medical Laboratory Science (CSMLS) hired Impact to raise the profile of their profession with a goal of seeking specific federal support for the recognition of foreign credentials. The challenge was that the society representing the third largest health profession in the country was almost unknown at the federal level and had never achieved advocacy results federally.

The strategy designed and implemented by Impact was to engage MPs and Ministers in their home ridings by organizing an ongoing series of laboratory tours. In addition, a national advocacy day was created and media messages regarding the importance of labs were produced.

Results

Budget 2009 provided $50 million over the next two years for a national foreign credential recognition framework. Then on November 30th, 2009, the Honourable Diane Finley, Minister of Human Resources and Skills Development and the Honourable Jason Kenney, Minister of Citizenship, Immigration and Multiculturalism, endorsed a new framework in order to enhance and speed up foreign qualification recognition for internationally trained workers. Medical Laboratory Technologists were recognized by the Ministers as one of the first eight occupations in which the framework will initially be implemented. These were major wins for the Society.

In 2012, Impact was chosen to represent the Canadian Alliance on Mental Illness and Mental Health (CAMIMH) and to organize the tenth annual Champions of Mental Health Awards and Faces of Mental Illness Awards. Traditionally both of these events have been held during Mental Illness Awareness Week in October.

In late February, it was decided to split the two events and to hold Champions in May, during Mental Health Week and in advance of the release of the Mental Health Commission’s Strategy on Mental Health. On little more than two months’ notice, we delivered an event that exceeded the client’s expectations and set new records in the following categories:

• Total number of Champions nominated for awards nationwide;
• Social media impressions (several million) during the public call for nominees in the month of March;
• Total attendance at the event in May;
• Total Parliamentarian attendance at the May event;
• Media impressions for the event, and;
• Pre-event website traffic

The 3C Foundation of Canada reached out to Impact Public Affairs for pro-bono public relations and event planning assistance for a fundraising event benefitting children affected by Crohn’s, Colitis and Colorectal Cancer.

The fundraising event, themed the Wine, Whiskey & Wi-Fi, was held at the residence of the Irish Ambassador. Due in part to the successful promotion of this fundraiser, the event sold out weeks in advance.

$32,500 was raised and donated directly to CHEO to contribute to the success of their programs benefitting those affected by Crohn’s disease and colitis. Impact is always happy to lend its support to important causes, and hopes to partner with The 3C Foundation of Canada for any future events they are interested in presenting!

The predominant viewpoint of this book is that a proactive and well thought-out government relations strategy best serves the needs of association members. It is a tactical guide for achieving association lobby goals—at all levels of Canadian government relations.

The book has received a positive response from The Hill Times, the go-to publication for government and public affairs information. To read the newspaper’s review of “How to Be the Voice of your Members with Government,” click here.

For further information or to obtain a copy of Williams’ book, please click here or contact Emily Reid at emily@impactcanada.com.

This updated guidebook is an up-to-the-minute toolkit to be used before, during and after crises. Key highlights include insight, best practices, tips and illustrative case studies.

For further information or to obtain a copy of the Crisis Management Guidebook, please click here or contact Emily Reid at emily@impactcanada.com.

Click here to read his most recent postings.

A unique concept fundraiser, with more appeal than traditional golf tournaments, the Amethyst Track Challenge involved corporate teams of 5 people competing against each other during a day long event held at Ottawa’s Terry Fox Athletic Facility. Participants competed in various track events and healthy food, massage tables and entertainment were provided throughout the day. Impact closed down their offices for the day in order to facilitate the event.

Over $100,000 have been raised for the charity through this event since 2008!

Photos taken of the Amethyst Track Challenge since 2008 .

Award Recognition

The Amethyst Track Challenge has received several different accolades for its original fundraising concept. It was named a finalist this past November for the PR News Nonprofit PR Awards. Amethyst’s fundraising event was featured alongside notable international organizations including UNICEF and the United Nations Foundation. The award accepts entries from around the world, and is considered one of the highest honours bestowed on non-profit organizations. For more information on this incredible achievement click here.

Impact’s Cynthia Waldmeier poses with the women who work at Amethyst and the award they received in recognition of their finalist placement in the 2010 PR News’ Nonprofit PR Awards.

Impact coordinated a unique race down Ottawa’s busy Sparks Street, involving former Ottawa Mayor Larry O’Brien, Beijing Olympic hopefuls and local CEOs to publicize the first year of the Amethyst Track Challenge. This event not only raised awareness and generated buzz for the Amethyst Track Challenge, but also was named the winner of PR News’ Nonprofit PR Award for "PR on a Shoestring" in 2008. For more information on Amethyst’s award winning Track Challenge concept click here.

December, 2010. Impact Public Affairs has been selected as a Leader Award winner in the 2010 Summit Emerging Media Award (EMA) competition for its contribution towards Ottawa’s Amethyst Women’s Addiction Centre website redesign.

The Summit EMA is an international competition that identifies the world’s top marketing communication pioneers. These esteemed awards represent the best of the best in new media practices.

The Summit EMA competition is dedicated to furthering excellence in the communications industry. Companies and individuals from more than 50 countries and across five continents participate in its award programs.

Impact President Huw Williams co-emcees with Minister of Natural Resources Lisa Raitt at the Toronto International Auto Show in February 2009.

Impact has planned an impressive array of association events that combined the participation of senior federal Ministers, such as the Deputy Prime Minister, the Minister of Industry, and the Minister of Finance, with member based themed meetings. Not only do we bring the right players to the table, but our President has a national reputation as a leading facilitator and advocacy planner.

Some guest speakers included:

• Minister of Finance, The Hon. Jim Flaherty
• Deputy Governor of the Bank of Canada, Paul Jenkins
• Senior Editor, Fortune Magazine, Geoff Colvin
• Senator Mike Duffy

From the preparation of speaking notes, to coaching delegates on effective press conference delivery and media relations, to coordination with the media, Impact Public Affairs provides thorough, practical and effective media training.

Impact worked with the Canadian Health Food Assocation on an award-winning nationwide community awareness campaign to promote National Health Food Month (NHFM) to Members of Parliament through the theme,“Celebrate your health naturally.”

The NHFM campaign was recognized internationally with a 2008 Summit International Award in the Community Relations Category. Entries came from 25 countries, including Canada, South Africa, China, Australia, England, and the United States and were judged by a group of well-respected marketing and advertising executives from such internationally recognized companies as Ogilvy & Mather, SAATCHI & SAATCHI and Velocity Design Works.

The Celebrate your health naturally campaign included many different components, including an outreach program to CHFA members, targeting decision makers, media and relevant Members of Parliament and federal elected officials.

“CHFA is extremely grateful to Impact for their creativity, guidance and expertise and we are thrilled that this campaign has won an international award. We look forward to working with Impact in the future to increase awareness for our industry and promoting among Canadians the necessary tools which will enable them to achieve optimal health and well being.”

- CHFA President and CEO, Penelope Marrett.

The predominant viewpoint of this book is that a proactive and well thought-out government relations strategy best serves the needs of association members. It is a tactical guide for achieving association lobby goals—at all levels of Canadian government relations.

The book has received a positive response from The Hill Times, the go-to publication for government and public affairs information. To read the newspaper’s review of “How to Be the Voice of your Members with Government,” click here.

For further information or to obtain a copy of Williams’ book, please click here or contact Emily Reid at emily@impactcanada.com.

The Griner Award is the top business recognition award from the Canadian Society of Association Executives (CSAE). In order to receive the award an organization must be nominated and recognized for business excellence by a minimum of three associations. Given the prestigious nature of the award, it is not presented every year. This year’s award marks the first time a public affairs firm has been recognized by the CSAE.

Please click here to read more about Huw’s Griner Award win!

The Canadian Society of Association Executives (CSAE) has honored Impact Public Affairs with two esteemed awards in the Public Affairs/Government Relations section of their ‘Associations Make A Better Canada Awards 2008’. The award winning campaigns were titled Transportation in Canada: From $0 to over $4B in 8 years, a project for the Canadian Urban Transit Association (CUTA) and Noisy Toys, a campaign developed with the Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA) .

The CSAE awards were designed to honour inventive and resourceful campaigns. These esteemed awards represent the association’s dedication to rewarding positive and creative campaigns or coalitions.

“I commend Impact Public Affairs for their creativity and dedication throughout this initiative” said Michael Roschlau, President and CEO of CUTA. “Their thorough knowledge of government affairs was primary to the success of this campaign.”

During a year of unprecedented developments in the automotive industry, Impact helped CADA keep strong government relations initiatives at the forefront of the association’s activity.

Impact developed a proactive advocacy strategy for CADA, which, combined with its abiding relationships with Canada’s key decision makers, set the association apart as the winner in the Public Affairs/Government Relations category.

The Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA) has been concerned about the impact of poor classroom acoustics on children’s learning and teachers’ vocal health for some time. To raise awareness of this important issue, Impact brought together interested organizations at the federal and provincial level to form the Concerned About Classrooms Coalition, which led the award winning campaign.

Impact raised the campaign’s profile with announcements from Parliament Hill as well as a strategy of Canada-wide public education and grassroots advocacy.

IBAO’s press release, which helped to raise consumer awareness about the impact of credit scores on measuring an individual’s insured risk, was featured on over 20 outlets with an estimated reach that totaled over 500,000 Ontarians, an outstanding PR success!

At the same event, Huw Williams, President of Impact Public Affairs, was named a finalist of PR News’ PR People Awards in the category of Public Affairs Professional of the Year.

Click here to read more about Huw’s United Way Community Builder Award.

• Advocacy Campaign & Lobbying: “Maintaining Canada’s Library Book Rate” – Canadian Library Association (CLA);
• Press Release: “RVing Great Alternative to Expensive Hotel Lodging at Olympics” – Go RVing Canada;
• Fundraising Campaign: “Amethyst Track Challenge” – Amethyst Women’s Addiction Centre.

Impact could not be more pleased with the award recognition their clients have received!

Thanks to regular contributions by Impact, the Canadian Automobile Dealers Association’s newsletter, Newsline/Écho-CADA, won an Honourable Mention for Best Internal Publication. The newsletter competed against the publications of big-budget organizations such as the US Postal Service and the San Diego Zoo.

Over the years, Impact has helped develop Newsline/Écho-CADA into a primary communications tool used to relay current information on the association’s initiatives and important industry updates to Canada’s dealer network.

A PRNews Award is a prestigious symbol of achievement and leadership that sets the winner apart.

Now in its 61st year, PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. Other organizations recognized at this event included the American Heart Association, HGTV, American Cancer Society, and the United Way of America.

Impact’s campaigns stood out among huge organizations with multi-million dollar campaigns. Taking home the win in the PR on a Shoestring category, Impact Public Affairs’ campaign for local charity, the Amethyst Women’s Addiction Centre, also provided a venue to draw attention to the client’s cause: addiction awareness. This creative PR event that took home the gold consisted of a 50-yard dash down busy Sparks Street in order to raise awareness for Amethyst and to publicize the upcoming Amethyst Track Challenge.

“We are very excited about what these awards mean to our clients,” explained Huw Williams, President of Impact Public Affairs. “We are proud that our creative ideas and hard work have been recognized among top PR professionals in the non-profit sector, and that the success of our clients has had the opportunity to be profiled on this prestigious scale.”

Also receiving an honourable mention in Washington were Impact’s campaigns for best Advocacy Campaign, prepared for the Canadian Urban Transit Association (CUTA) and top Press Release for the Canadian Library Association (CLA); a campaign entitled “Concerned about Copyright.”

Impact Public Affairs recent press release prepared for the Canadian Library Association, was recognized with the Top 10 Accessed News Release award. This recognition underscores the huge reach of the CLA campaign that led to major coverage in newspapers, magazines, radio and television media across Canada. Highlights included front page coverage in the Globe and Mail, special coverage on Macleans.ca, and coverage on CBC Radio news and on CTV.ca

The press release, entitled Concerned About Copyright, was also recognized at the PR News Platinum Awards in New York City.

Impact Public Affairs was recently recognized internationally for two of its public relations campaigns as they were awarded the 2008 Summit International Award medal in the Community Relations Category.

Among the thousands of creative entries received this year by the Summit International Awards judging committee, Impact’s Addiction over the holidays and National Health Food Month campaigns scored among the very best, taking home the Silver and Bronze awards respectively. Entries came from 25 countries, including Canada, South Africa, China, Australia, England, and the United States and were judged by a group of well-respected marketing and advertising executives from such internationally recognized companies as Ogilvy & Mather, SAATCHI & SAATCHI and Velocity Design Works.

“CHFA is extremely grateful to Impact for their creativity, guidance and expertise and we are thrilled that this campaign has won an international award,” commented CHFA President and CEO, Penelope Marrett. “We look forward to working with Impact in the future to increase awareness for our industry and promoting among Canadians the necessary tools which will enable them to achieve optimal health and well being.”

Impact recently implemented a strategic communications plan for Amethyst which included a complete re-design of the centre’s website, rebranding of their materials, an extensive fundraising initiative, and various media awareness campaigns.

The Amethyst Women’s Addiction Centre is a non-profit charitable organization which provides community-based treatment services to address the unique issues affecting women coping with substance abuse.

(OTTAWA) December 4, 2007, PR News, a well-respected American publication, nominated three Impact Public Affairs campaigns among their 2007 nominees.

The following campaigns were honored at the National Press Club in Washington, D.C.:

• The Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA)’s Noisy Toys Campaign–Finalist in the Public Service category.
• The Tourism Industry Association of Canada (TIAC)’s Opposing the VRP Campaign–Finalist in the Advocacy Campaign and Lobbying Efforts category.
• The Canadian Library Association (CLA)’s Launch Your Future with Reading Campaign–Finalist in the PR on a Shoestring category.

Please click here to view the Power Point slides used during the presentation. For more information on these types of presentations, contact Alana at alana@impactcanada.com

For a link to the OBJ’s profile on Huw Willliams, click here.

For more information on these types of presentations, contact Alana at alana@impactcanada.com

As CSAE described, “This organization [CADA] embarked on a successful grassroots campaign to expand tax deductibility for tools used by over 30,000 senior Canadian technicians. CADA also launched its Laureate Dealer Recognition Program designed to raise standards of ethical and professional conduct among Canada’s auto dealers. A key program component, the National Dealer Code of Ethics, established benchmarks for the conduct of future award winners. ”

Over the past decade, Impact Public Affairs has been in charge of developing and implementing every facet of CADA’s government relations strategy.

Peter joined Impact’s team in December 2009 following a distinguished 20-year career as Vice President of the Retail Council of Canada responsible for government relations, and public policy. The Retail Council of Canada is one of Canada’s largest associations and the country’s largest retail association. Prior to joining the Retail Council, Peter served as a senior public servant in Ottawa in the departments of Finance, Industry and the Privy Council. While at the Retail Council, Peter worked closely with Impact clients on a number of government relations issues including the HST and other retail tax issues. Peter is bilingual and very experienced working with small and medium sized businesses. Peter has a Bachelor of Arts in Political Studies and a Master’s degree in Public Administration from Queen’s University in Kingston, Ontario.

Peter provides Impact’s clients with advice on advocacy strategy and leverages his extensive network of government contacts to advance issues with government. Peter also provides insight and advice on matters of economic policy.

Contact Peter

Michael Hatch is a Senior Consultant for Impact Public Affairs specializing in financial policy and economics. Michael has extensive public sector experience, having served three years as an economic policy advisor on Parliament Hill. He is a frequent commentator on public policy issues on Business News Network and in other major TV, print and broadcast media. He has also been a featured speaker at major events including the Vancouver Board of Trade Economic Growth Forum. Most recently, he worked for a Big-Four accounting firm as a consultant, advising multinational clients on matters relating to multi-jurisdictional tax and compliance issues. Michael holds a Bachelor’s Degree in Economics from the University of Toronto and is fluently bilingual.

Contact Michael

Alana Baker has extensive experience coordinating major national advocacy campaigns and is the lead organizer for many industry association lobby days. Alana has been instrumental in providing public relations and government affairs advice to a number of high level clients in Canada, and the United States, including those in the transportation, healthcare and education sectors. Alana maintains a close network of relationships with Members of Parliament and the media.

In 2010, Alana was selected by Manhattan based publication PR News as one of 2010’s top “15-to-Watch”. The award is in recognition of her outstanding contributions to the public relations field. This award is open to individuals worldwide under the age of 30 and honours the top 15 budding public relations leaders and creative practitioners.This year, she was the only Canadian recognized with this prestigious award.

Alana holds a Bachelor of Social Science Degree and has completed a post-graduate Certificate in Business Administration from the University of Ottawa and is fluently bilingual.

Contact Alana

Michael’s professional experience includes campaign roles with the Federal Liberal Party organizing campaign events in targeted ridings and special events with the Prime Minister’s Tour. He has previously worked as a professional researcher in a variety of fields, with his work having been published in a peer-reviewed academic journal. Michael has managed major advocacy campaigns for Canada’s most prominent trade associations and worked extensively with Canada’s largest corporations. In addition, he has toured the country with major media outlets on behalf of Impact’s clients. Michael holds a Bachelor of Arts with combined Honours in History and Political Science from Carleton University.

Contact Michael

Emily is the Director of Communications and Creative Services for Impact Public Affairs. Emily joined Impact with an extensive background in customer service and special events. Emily previously worked for one of Canada’s leading broadcasting corporations where she was part of a large scale national development program. Emily’s work with numerous clients has led to recognition from the Canadian Society of Association Executives (CSAE) and she has worked on leading advocacy campaigns for some of Canada’s largest organizations. She has completed a Bachelor of Arts (Honours) degree in English and Theatre from the University of Ottawa and is bilingual.

Contact Emily

Cynthia brings several years of event planning and hospitality services experience from luxury hotels both in Canada and the United States. She was involved in a national advertising campaign for the Four Seasons Hotel in Chicago where she appeared in Newsweek magazine, ABC news and Fox news. She also worked in event planning for the Westin Hotel in Ottawa. Cynthia is specifically familiar with non-profit communications strategy, and worked at a prominent international charity prior to moving to Impact Public Affairs. She holds a Bachelor of Arts (Honours) in Sociology from Queen’s University, and a Masters of Arts in Communications from the University of Ottawa.

Contact Cynthia

Kalene Tilson has several years experience delivering high profile project coordination and events management services. Her project coordination experience has been primarily focused in the arts and she has worked on many successful film and theatre projects in Toronto and internationally. As an event manager, Kalene has also contributed to numerous successful gala events for non-profit organizations including the Make a Wish Foundation and Art With Heart for Casey House. She holds a Bachelor of Fine Arts degree from York University and is bilingual.

Contact Kalene

A recent Communications and Public Relations graduate from Université du Québec à Montréal who also studied at Concordia University, Chloé joined Impact Public Affairs’ team of national PR professionals in April 2013.  Perfectly bilingual, Chloé has had the chance to make significant PR contributions to various organizations during the past few years amongst which are Lise Watier Cosmétiques and the City of Blainville.  An avid rider, Chloé also had the chance to transform her love for horseback riding into an internship at the department of Communications of the Quebec Equestrian Federation during her studies.  Very passionate about public relations and the multiple social media platforms, Chloé joins Impact Public Affairs’ team as Coordinator in the Montreal office.

Matthew is a versatile award winning designer who provides clients with services in both the web and print medium. His distinctive approach to every project and style allow him to provide his clients with exceptional creative solutions, valuable consultation and outstanding products always on time and on budget, even under the most demanding circumstances.

Throughout the last 13 years Matthew has been lucky enough to work with a variety of clients from government agencies including, Public Works and Government Services Canada, the Treasury Board, Environment Canada, the Passport Office and Canadian International Development Agency (CIDA). Matt has also had the opportunity to work with the Lung Association, VISA, Diageo, Molson, Nike, Lockheed Martin, NHL Hockey Archive, International Universal Studios, Alliance Atlantis and the Air Transport Association of Canada.

Matthew is a product of the very best education in this field and, of rich and diverse professional experience. A native of Ottawa, he holds a Graphic Design Diploma (with Honours) from Algonquin College. In 2010 Matthew’s work was recognized by the Summit Emerging Media Awards for his website design for the Amethyst Women’s Addiction Centre.

Contact Matthew