The National Allied Golf Associations
In the spring of 2011, the National Allied Golf Associations (NAGA) decided to undertake an ambitious initiative to promote the golf industry to both Canadians and elected public officials across Canada. The focus for all of NAGA’s government advocacy events was raising the profile of golf as an industry and introducing elected officials to the size and scope of the business, as well as the economic, social, health and environmental benefits of the sport. As a result, NAGA challenged its Government Relations agency, Impact Public Affairs, to undertake an aggressive advocacy campaign to demonstrate just how valuable the game of golf is to the Canadian economy and tourism industry in addition to raising issues relevant to individual provinces.
NAGA’s award winning advocacy efforts have received significant attention from the public, the media, and politicians from across the country. Media coverage of NAGA’s golf awareness tour was excellent with numerous television, radio, and print stories promoting the associations’ concerns both on a national and international scale with in-depth articles featured on widely watched news channels including CBC and CTV, and newspaper articles in the Wall Street Journal, The Economist, The Winnipeg Sun and The Edmonton Journal, amongst many others. Estimated overall reach from NAGA’s media efforts since the spring of 2011 are over 7.3 million, an amazing achievement for an organization that only just introduced a coordinated government advocacy strategy. Not only was the media reach extensive, but the tone was almost 100% positive with most pieces speaking favorably about NAGA’s government relations strategy. To learn more about the work Impact did for NAGA, feel free to click here for an overview of some of the work completed over the past year.